6 Giugno 2011
The State of Online Video in Germany
Relatore: Marc Gosschalk, Senior Analyst Product Management, Comscore Europe
The value of the online video marketplace in Germany is booming. In April 2011, Internet users in Germany spent more time watching online videos than ever before: 44.9 million people watched online video content for an average of 20 hours each.
However, time spent watching online video advertising in Germany accounts for only 1.0 percent of total time spent watching videos. As the online video market grows, the need for visibility, transparency and accurate measurement is now more critical than ever.
Join Marc Gosschalk, Senior Analyst Product Management, as he presents "The State of Online Video in Germany: Understanding and Unlocking the Potential". The presentation includes
- The state of the online video market in Germany
- The hidden potential of the online video advertising market
- Why online video? The benefits of transparency