11 Aprile 2012
validated Campaign Essentials Webinar Germany
Relatore: Peter Bernschneider, Senior Account Manager, Comscore Europe
Peter Bernschneider discusses digital trends in Europe and Germany and shares key insights about the importance of ad validation in the digital world and how Comscore's validated Campaign Essentials can help the media industry. vCE allows to measure whether advertising was seen by the right target group, was delivered in the correct region and has appeared in a safe environment for the brand content.