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2 Dicembre 2013
The Top Burning Issues in Digital in Germany
Relatore: Thomas Renk, VP D/A/CH, Comscore Europe
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform measurement.
Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali