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In 2014, engagement on social video outpaced available content, growing 147% Y/Y for the average U.S. brand. Social video has stood out as one of the most effective ways to grab a few moments from a consumer's day. However, only a few savvy programmers are owning all of the actions and time spent.
This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms.
Key insights discussed: