Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies
DataXu held a series of breakfast events in Germany in November and December 2015 on the topic of omni-channel programmatic. Comscore was invited to do a presentation on top digital trends to consider when planning 2016 digital advertising strategies.
At the events in Hamburg (26/11) and Cologne (1/12) Milan Dolinar, VP Sales DACH at Comscore, showed the audience how mobile, video and display are growing in Germany. During his presentation he covered the following topics:
- The Platform Mix is Now a Prime Consideration
- A Video Format to Adapt
- The Quality in Programmatic