- 15 Giugno 2015

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Prepare to walk away with real tools for maximizing use of this evolving mix.

Ulteriori informazioni

Ad Impressions Ad Validation Viewability