Times have changed, and the industry is demanding a change to the existing measurement infrastructure. Our CEO Gian Fulgoni recently spoke about Comscore's point of view on the need for a new measurement model, and exactly what is needed to accurately measure cross-platform audiences.
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Topics in his presentation include:
Comscore Audience Activation™ offre un servizio di targeting che integra i dati demografici con i comportamenti cross-screen per campagne digitali, mobili e CTV.
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Consulta dati completi e non duplicati sulle modalità di fruizione di contenuti su diversi dispositivi da parte delle audience digitali