Understand mobile purchase behaviors, attitudes and intent for better decision-making

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Comscore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends to aid in better strategic planning, product design, and product launch.

U.S. survey-based insights provide details on device ownership, device usage, purchase intent, and behaviors driving mobile engagement.

With MobiLens Plus, agencies and advertisers can build data-driven mobile plans to reach target audiences. Mobile OEMs and operators can understand emerging trends in the mobile landscape and track device satisfaction. Additionally, publishers and content owners can add insights to demonstrate the value of their mobile and tablet audiences.

Per saperne di più

Dati non duplicati sugli utenti

Ottieni dati non duplicati a livello di utente attraverso una combinazione di dati forniti dai panel Comscore e dal Comscore Census Network.
Unduplicated person-centric insights

Visione olistica su più dispositivi

Metti a confronto le audience di smartphone e tablet, browser e app e anche Android e iOS.
Visione olistica su più dispositivi

Misurazioni affidabili

Trai vantaggio dalla prima misurazione non duplicata delle audience digitali.
Misurazioni affidabili

Vantaggi Principali

Agencies & Advertisers Mobile Device OEMs and Networks Publishers & Content Owners
  • Create better mobile strategy by understanding the consumer behaviors that are driving trends in mobile engagement.
  • Refine media plans by finding target audiences where they can best be reached on mobile, such as SMS, mobile web or downloaded application.
  • Evaluate strategic plans by understanding emerging trends in the fast-changing mobile market.
  • Monitor emerging trends with insights on which handsets are getting the most traction based on device satisfaction attributes such as form factor, operating system, and device features.
  • Benchmark against competitors by understanding demographics of mobile device users across OEMs and operators.
  • Build better strategic plans by understanding the factors that drive consumer brand loyalty to mobile products.
  • Better package your inventory by understanding your audience size, demographic composition and usage intensity.
  • Demonstrate your site’s ability to reach target audiences that are most important to advertisers.
  • Anticipate trends by understanding changing behaviors, attitudes and device usage across mobile and tablet.

I Nostri Esperti

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran
Ashwath Rajendran
Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.

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