- 2015年12月3日

Consumer Behaviour Analysis to Enhance Digital ROI

Speaker: Cai Fang, Vice President, China, Comscore, Inc.

In this presentation, Cai Fang, Vice President, China, Comscore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience, how proper ad measurement in the areas of performance and effectiveness is required to optimise campaigns for a better ROI, as well as insights for a winning e-commerce strategy.