Achieve brand-safe, contextually-relevant, cross-platform ad delivery

Comscore Content Activation provides a robust set of pre-bid inventory filters to help marketers and media companies achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.

Content Activation is powered by Comscore’s massive commercial crawler and intelligent categorization technology, allowing for more granular analysis that provides a true understanding of page and video content.

詳細

Brand Safety

While brand safety and contextual targeting solutions may all seem alike, it’s important to note that there are substantial differences in underlying technology.
Brand Safety

Granularity & Accuracy

Proprietary technology classifies granular page content while also analyzing both the audio and visual components of video to help you achieve relevant ad delivery by extracting the true essence of content. This results in greater granularity and accuracy compared to other offerings. 
Granularity and Accuracy

Predictive Audiences

The standard for cookie-free audience targeting at scale. Comscore's Predictive Audiences enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.

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Predictive Audiences

Cookie-Free & Privacy-Focused

cookie-free and privacy-focused demographic segments powered by our trusted MMX® measurement 
Cookie-Free & Privacy-Focused
  • Achieve optimal brand protection without sacrificing reach.
  • Deliver ads in contextually relevant settings.
  • Reach key demographics without the use of cookies.
  • Mitigate issues with invalid traffic and viewability.
  • Charge premiums for targeted, brand-safe ad delivery.
  • Automate inventory packaging to improve efficiency.
  • Build custom, hyper-relevant packages for private marketplaces.
  • Protect client campaigns from brand safety issues.
  • Provide customizable, precise brand safety solutions.
  • Deliver highly-relevant keyword targeting and avoidance.
  • Offer cookie-less legal drinking age (LDA) compliance.
  • Bolster exchanges with trusted, powerful segments.

Get Started

Access our Activation Segment Manager to create privacy friendly custom targets comprised of cookie-free audiences, keyword avoidance and targeting, brand suitability, contextual relevance and more to be activated in your DSP. 

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Meet the Experts

Rachel Gantz
Rachel Gantz
General Manager, Activation

In her role as General Manager for Activation Solutions, Rachel oversees product, go-to-market strategy, and operational execution of Comscore’s Activation business - fueling the programmatic advertising ecosystem with best-in-class quality data at scale.

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Angela Rodriguez
Angela Rodriguez
Vice President, Activation

In her role as VP, Activation, Angela helps clients navigate the programmatic advertising ecosystem and answer critical business questions by leveraging insights from Comscore’s cross-platform data assets. Angela has spent over 13 years in the advertising industry and at Comscore.

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