Comprehensive reporting provides metrics such as reach, unique users, page views, browsing duration, demographics and average daily visitors. With Mobile Metrix, publishers and content owners can demonstrate the value of their mobile app and mobile website audiences. Agencies and advertisers can strategically plan and buy advertising on mobile platforms to reach their target audiences.
Holistic View Across Mobile Devices
Person-Centric, Unduplicated Insights
Distributed Content Measurement
- Hone planning and buying strategies with access to reach, frequency and audience duplication insights for apps and mobile web properties.
- Use cross-visiting and engagement measures to find synergies for campaign and content strategies.
- Find your target audience where they consume media across smartphone and tablet, mobile web and mobile app, and iOS and Android.
- Measure your total mobile audience to help package your mobile inventory amongst other platforms and competitors.
- Benchmark against competitors or identify a niche for content development. Determine which apps/sites are most effective.
- Examine trends to understand growth and seasonality of mobile entities and categories over time.