Build optimal media plans with unduplicated, multi-platform audience insights

Comscore Reach/Frequency Multi-Platform enables agencies and advertisers to build media plans by holistically evaluating media properties’ display, video and app content across desktop, smartphone and tablet.

Reach/Frequency Multi-Platform allows media planners to assess the efficiency of a proposed media plan, set frequency caps and evaluate the plan in the context of price and scale.

詳細

Unduplicated, Person-Centric Data

Get unduplicated, person-level insights through a combination of data from Comscore panels, the Comscore Census Network and third-party partners. 
Unduplicated, Person-Centric Data

Real-World Simulation

Simulate effective reach and demographic targeting to assess the impact on price and scale in the digital ecosystem. 
Real-World Simulation

Impactful Optimizations

Adjust CPM rates, impressions and frequency caps to quickly understand campaign impacts.
Impactful Optimizations
  • Improve overall campaign ROI and effectiveness by allocating your total ad spend across sites to yield the highest reach and frequency for your budget.
  • Predict the results of your campaign by running a simulation using your actual inventory.
  • Eliminate waste by identifying the point at which buying incremental GRPs has a diminishing return.
  • Understand overlaps between audiences on multiple platforms to help you manage multi-environment messaging.
  • Assess the impact on the price and scale of your campaign on selected media by indicating a proposed frequency cap.

Meet the Experts

Joe Lahr
Joe Lahr
General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Erik Grendahl
Erik Grendahl
Product Management Analyst

Erik Grendahl serves as a Product Management Analyst on the Digital Audience Product team. Erik manages R/F, VMX MP, Direct, and Internal Tools such as the AM Tool & Product Release Tracker.

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