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Comscore Marketing Impact Products & Services

Branded Content Measurement

Comscore Branded Content Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.


Path-to-Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across a wide variety of industries.


Tune-In Lift

Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.


Brand Effectiveness

Comscore Brand Survey Lift is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.


Movie Measurement

Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.


Brand Measurement

Comscore Brand Monitor is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.