This custom study measures conversion rates among households exposed to advertising, compared to households that were not exposed. Ads served on mobile or desktop devices can be tracked alongside traditional TV ads on broadcast or cable networks. By tracking the same household regardless of where they are viewing, Comscore can correlate exposure to viewership and provide insight into the effectiveness of the overall campaign.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As Director of Analytical Solutions, Shaye supports clients with advanced analyses and insights. With over a decade of experience at Comscore (including her time at Rentrak), Shaye has helped countless clients optimize cross-platform tune-in campaigns.