Now that the sales season is over in France, the moment feels right to evaluate the state of the online market of apparel retailers in the country. In July 2016, the audience across all sites in the category was close to 18.5 million unique visitors, while more than 86 million visits occurred during the same period. The apparel market in France remains one of the strongest in Europe, with a reach of 39.6% of the total digital population in July 2016. This number is good for second among European countries, behind only the United Kingdom.
Some of the key findings:
MMX and Mobile Metrix can help you understand your target audience and their level of engagement. These metrics can be used to understand how your audience is consuming content, and how that compares to your competitors.