Digital travel landscape in APAC
The digital landscape in APAC is shaped by the Chinese and Indian consumer to a large extent, and the travel industry is no exception. There are also differences in the adoption of online travel services by market. Taken together, the APAC region still has plenty of room for expansion.
Learn more as this report provides a snapshot of the digital travel landscape using audience sizes, demographics, and behaviours across all digital platforms to identify trends and unique characteristics of the different APAC markets.
Key topics covered in the report include:
- Overview and composition of the travel industry
- Profile and behavior of online travel consumers (with additional insights from India and Indonesia)
- How consumers interact with online travel agents
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