Paul Dergarabedian, Comscore Senior Media Analyst, joins Steve Patterson on NBC Nightly News to talk about the movie theater comeback!
The holiday movie season is here and this year it may be more important to the box office industry than ever before. Theaters across the country are struggling in the pandemic after multiple shutdowns, restrictions, and the advent of streaming.
Lea nuestras actualizaciones recurrentes sobre las tendencias cambiantes en el consumo, así como el impacto generado en la publicidad y la industria de los medios en comscore.com/lat/Prensa-y-Eventos/Coronavirus.
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