- 13 de octubre, 2021

2021 State of Gaming Webinar

- Este evento es pasado -

With most gamers (77%) playing games across not just one but multiple platforms, and with the pandemic affecting attitudes toward esports and livestreaming, it is now more important than ever for advertisers, sponsors and their agencies to fully understand this growing category.

Register for Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across desktop, mobile and console gaming. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded in summer 2021, with data from Comscore’s desktop, mobile and console panels.

Don’t miss the opportunity to get a comprehensive look at today’s gaming market and audiences.

2021 State of Gaming Webinar

13 de octubre : 14:00 - 15:00 ET
Ian Essling
Ian Essling
Senior Director, Survey Insights
Paul Wright
Paul Wright
VP, Digital and Technology Sales

Key topics covered in this webinar include:

  • A profile of today’s gaming audiences, by platform: PC, mobile and console
  • How engagement with game genres, including battle royale and first-person shooter, vary by platform
  • Attitudes and perceptions toward trends such as esports, livestreaming and cloud gaming
  • How advertising and branded content sponsorship fit in esports and live gaming events