There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?
Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.
Aaron Fetters SVP, Comscore
Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
Lyle Schwartz Managing Partner, GroupM
Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
Julie Fleischer Managing Director, Retail, OMDCharlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
Is precision targeting delivering on its promise?
How do you evaluate quality delivery? What are the metrics that matter?
Comscore Audience Activation™ permite determinar el target integrando la demografía y los comportamientos de las diferentes pantallas para campañas digitales, móviles...
Solicite una demo