In the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices, underlining findings from our 2017 Global Mobile Report that mobile adoption for retail now almost mirrors desktop.
In this report, we examine top line trends impacting the retail space, outlining key differences in consumers’ behavioural and consumption patterns, using multi-platform panel data from five European countries (France, Germany, Italy, Spain, and the UK).
Some of the key topics covered in this report include:
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