Coffee with Comscore: Understanding Media Consumption During the Coronavirus Pandemic
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As the Coronavirus pandemic continues to spread around the globe, consumers everywhere are making significant changes to the way they interact with content and advertising across platforms.
Coffee with Comscore: Understanding Media Consumption During the Coronavirus Pandemic31 Março : 14:00 - 14:30 ET
Comscore invites you to virtually join us for a cup of coffee while we share industry-specific insights on rapidly shifting media consumption trends across TV and digital, and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media ecosystem.
During this webinar, we will explore:
- Shifting consumption trends across TV and digital, and the resulting impact on the advertising and media industries
- Finding your target consumer as media habits change
- Using historical TV programming data when accounting for programming that will not return this season
- The shift in local market viewership trends