- 28 Outubro - 30 Outubro, 2019

NYC TV Week

Westin Times Square
New York, NY, Estados Unidos

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The television industry is changing into something nobody could have recognized even five years ago. OTT, cross-platform, new metrics, big data, digital disruption and economic challenges are the buzzwords as industry visionaries remake the way content is developed and delivered. Now in its 7th year, NYC Television Week is at the forefront of these changes and transformations, providing innovative solutions and must-know insights into the current and future trends of the industry.

Featuring a new conference format designed to educate and inspire, NYC Television Week unites every aspect of the industry to provide a unique, fast-paced learning and networking experience. Pick and choose from cutting-edge sessions across four tracks, plus plan to attend the 40 under 40 and star-studded B+C Hall of Fame.

“TV” Audience Measurement in a Digital World

29 Outubro : 09:00 - 09:30 ET
Steve Walsh
Steve Walsh
Executive Vice President, Local TV

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators and advertisers can keep up, and ultimately benefit.

Adicionar ao calendário 29-10-2019 09:00:00 29-10-2019 09:30:00 America/New_York NYC TV Week - “TV” Audience Measurement in a Digital World “TV” Audience Measurement in a Digital World

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing content resonance and advertising effectiveness has become decidedly more complex amidst a simultaneously expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how content creators and advertisers can keep up, and ultimately benefit.

Westin Times Square, New York, NY, Estados Unidos Comscore events@comscore.com false DD/MM/YYYY