- 28 Fevereiro - 1 Março, 2022

RampUp Conference 2022

The Fairmont Hotel
San Francisco, CA, Estados Unidos

- Este evento já aconteceu -

RampUp is back to bring together marketing and technology’s best to solve shared challenges. When we unify and collaborate, we all win.

The Great Currency Debate

28 Fevereiro : 16:30 - 17:00 PT
David Algranati
David Algranati
Chief Product Officer

Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.

Adicionar ao calendário 28-02-2021 16:30:00 28-02-2021 17:00:00 America/Los_Angeles RampUp Conference 2022 - The Great Currency Debate The Great Currency Debate

Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.

The Fairmont Hotel, San Francisco, CA, Estados Unidos Comscore events@comscore.com false DD/MM/YYYY