French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights report more than 450 million visits to sites in the category. Mobile consumption played a key role, as 10 million unique visitors accessed this content through tablets and smartphones during the hottest month of the European summer.
Some key findings:
MMX and Mobile Metrix can help you understand your target audience and their level of engagement. These metrics can be used to understand how your audience is consuming content, and how that compares to your competitors.