2 Dezembro, 2013
The Top Burning Issues in Digital in Germany
Palestrante: Thomas Renk, VP D/A/CH, Comscore Europe
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform measurement.
Comscore MMX® Multiplataforma fornece uma visão sem duplicação do comportamento total da audiência em computadores, smartphones e tablets.