Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even relatively low levels of fraud on a campaign can mean massive amounts of waste – especially for a large advertiser like Kellogg.
To address challenges with fraud, Kellogg – in partnership with Comscore and Krux – developed innovative best practices and automated optimization techniques that helped reduce invalid traffic, improve campaign outcomes and save $2 million dollars in would-be wasted ad spend.
Listen to this roundtable webinar with Kellogg’s Amaya Garbo and Krux’s Jon Suarez-Davis to get a first-hand look into the strategy behind Kellogg’s approach and answers to key questions:
Amaya Garbayo, Associate Director, Kellogg North America Media
Jon Suarez-Davis, Chief Marketing & Strategy Officer, KruxAaron Fetters, Senior Vice President, Comscore Marketing Solutions
View the roundtable webinar or download the case study today.