Understanding the Multi-Platform Majority in China
Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority.
- Who are they?
- How do they use desktop and mobile for different scenarios?
- How can we reach them more effectively?