In this keynote conversation with Jon Lafayette from Broadcasting+Cable, CEO Bill Livek talks about how Comscore's audience-based measurement approach is enabling the industry to better succeed in the modern marketplace, as well as the company’s plans to jump to the forefront of video measurement.
Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products.
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.