Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As Vice President, Survey Insights, Natasha manages Comscore’s Brand Survey Lift and works with clients on designing cross platform solutions. She has spent over two decades in research and analytics and oversees a team of researchers who manage advertising effectiveness studies across a gamut of industries.