Junho 28, 2022

Director, Product Marketing

Per Executive Order 14042, new or prospective Comscore, Inc. employees in the United States, must provide proof of complete vaccination, or approved exemption on the first day of their employment.

We are looking for an experienced and proven Product Marketing leader to develop and execute a winning go-to-market strategy for Comscore’s suite of audience and advertising measurement solutions. This leader will have deep experience marketing B2B SaaS offerings to multiple buyer personas, including SMB and enterprise, preferably within the media or advertising industry.

The Director, Product Marketing will lead a small team of talented product marketers who work in conjunction with the full Marketing team and with cross-functional stakeholders across the organization, including executive leadership, sales, and product management. This is a highly visible role within a global organization that will allow you the opportunity to define and drive go-to-market strategies, identify new opportunities, and create compelling positioning for Comscore products.

A Little About You: You are a self-motivated player/coach who can pivot quickly from developing high-level strategy to jumping in on the actual production and execution of marketing tactics. You are an excellent communicator and collaborator who enjoys working across teams to solve problems and innovate effective marketing campaigns. You are an excellent listener, who values constructive feedback, while also feeling confident sharing your marketing expertise and advocating for both your team and your ideas. You are a self-proclaimed “data enthusiast” who enjoys synthesizing insights, research and feedback within marketing initiatives.

WHAT YOU’LL DO:

  • Go-to-Market Strategy: Develop, oversee and execute on go-to-market strategy for new product launches, updates, releases and features across a suite of more than dozen syndicated Comscore products and many custom offerings.
  • Sales Enablement: Drive revenue by supporting the sales team with internal education/training, sales collateral, case studies, FAQs, talking points, suggested email and social messaging, etc.
  • Messaging & Positioning: Collaborate with internal stakeholders to develop compelling messaging that clearly demonstrates our value proposition and positions Comscore as the industry’s gold standard and trusted currency for measuring audiences and advertising across platforms.
  • Competitive Intelligence: Lead competitive intelligence gathering and strategy using Comscore’s competitive intelligence tools. Create plans that proactively counter competitive movement and provide sales and account teams with talking points around any competitive announcements.
  • Market Research & Persona Building: Define the market opportunity and understand the needs/wants/pain points of your target buyer personas to inform strategy, messaging and planning.
  • Client Advocacy: Employ a “show, don’t tell” philosophy by developing initiatives to recruit client case studies, written/video testimonials, etc. for use on our website, collateral and presentations.
  • Partner Marketing: Build strong collaborative relationships with Comscore data partners to join forces in taking to market, promoting and driving revenue for joint solutions.
  • Subject Matter Expertise: Understand and be able to communicate both the unique selling propositions and technical/methodological details behind Comscore’s full suite of product offerings, both internally and externally.
  • Reporting: Develop and manage KPIs for Product Marketing team with measurable goals and outcomes, and track metrics based on data provided by Marketing Ops and other relevant monitoring services.
  • Logistics: Manage relationships, subscriptions and approved budget with relevant vendors.

WHAT YOU’LL NEED:

  • Bachelor’s degree, master’s degree preferred, in marketing, communications, journalism, business administration or related field
  • 7-8 years product marketing experience, preferably in B2B SaaS and preferably with experience in the fields of advertising, media or entertainment
  • At least 3 years as a people manager and proven success as a team leader/mentor
  • Strong strategic, analytical, organizational and problem-solving skills
  • Proven ability to adapt and flex in a resourceful manner to meet the goals of an organization
  • Ability to prioritize high impact activities, inspire teams and keep complicated projects moving forward
  • Comfortable working with C-level executives
  • Track record of successfully leading, influencing and collaborating with cross-functional teams
  • Excellent written communications and strong public speaking/presentation skills
  • Experience supporting multiple offerings and marketing to multiple buyer personas is a plus
  • Experience working with Salesforce and other marketing tech solutions, preferred

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.

 

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.

 

To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.

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Director, Product Marketing
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